Handlebar PR is a boutique Colorado-based public relations agency specializing in media relations and strategic communications for the travel and tourism industry. With offices in Boulder and Denver, Handlebar PR is comprised of two senior level PR strategists who bring more than 30 years of combined experience in Colorado’s tourism industry to their clients. 

Specialized Practice

At Handlebar PR, we have chosen to specialize our practice around the travel industry that we love and are passionate about. Unlike most PR agencies, when you choose Handlebar, you will not have entry/coordinator-level associates handling the majority of the work on your account. When you choose Handlebar, you are choosing to have senior-level attention and expertise dedicated to achieving top-tier results for your destination.  

As experts in the field, journalists continuously seek us out for ideas and stories. We come with built-in and long-standing relationships not only with key editors, but also with a myriad of freelancers who produce feature content for top outlets. 

Proactive Media Relations 

Unlike other agencies, we don’t wait for journalists to come to us. We are pitching pros who are constantly in-touch with top editors and freelancers covering travel, tourism, lifestyle, adventure, outdoors, culinary, arts, culture, history/heritage and much more.  This is where we spend the majority of our account hours, and this is how we deliver results.

Meet the Handlebar PR Team

For the past 15 years, the Handlebar PR account team’s primary focus has been on the travel and tourism industry. We have represented numerous Colorado-based clients including the Breckenridge Resort Chamber, Colorado Tourism Office, Destination Hotels & Resorts, Visit Estes Park, Food & Wine Magazine Classic in Aspen, Four Seasons Resort & Residences Vail, Visit Grand Junction, Ritz-Carlton Denver, Telluride Tourism Board, Town of Silverthorne and more. Our team is deeply ingrained in the Colorado tourism community and market, and has contacts and relationships with key groups and organizations throughout the state. The Handlebar PR team is also actively involved with the Society of American Travel Writers, Public Relations Society of America travel division, and the Adventure Travel and Tourism Association. 

Carly Holbrook

Principal, Handlebar PR 

Boulder, Colorado


Caitlin Johnson

Principal, Handlebar PR

Denver, Colorado