CLIENT EXPERIENCE
Below is a sampling of the Handlebar PR account team’s experience, both past + present.














WHAT OUR CLIENTS ARE SAYING ABOUT US
"Carly Holbrook and Caitlin Johnson have an astonishing gift for earning placements in topflight travel publications. They're so tuned in to trends and topics that will capture media interest, and with the solid, trusted media relationships they've built over the years, they can always find the right writer for the story. On top of all that, they're so much fun! Their love for connecting people with amazing travel experiences is true, and their work ethic is outstanding. It's no surprise that their work has won so many awards. Carly and Caitlin are two of the finest PR professionals I've ever had the pleasure to know."
— Cathy Ritter, former director of the Colorado Tourism Office, founder & CEO Better Destinations LLC and trustee for The Travel Foundation
“Onboarding Handlebar PR is easily the best PR move we’ve made. They know, live and breathe the earned-media travel space and have amplified our key messages into amazing results. They just ‘get it’ and hit the ground running for not just coverage, but the best, most targeted and thoughtful coverage that has moved our brand forward.”
— Austyn Dineen, communications director, Breckenridge Tourism Office
OUR PARTNERS & COLLEAGUES MAKE US BLUSH
“At Miles Partnership, we’ve worked side by side with the Handlebar PR team for more than a decade, brainstorming ideas, keeping each other up to date on new trends and supporting one other’s promotion efforts to deliver an integrated strategic approach across owned and earned channels. Their deep relationships, passion for the tourism industry and their ability to uncover incredible stories to share with journalists and influencers deliver unmatched results for their clients, and they’re a pleasure to work with every day.”
— The Miles Partnership Team
“As a new start-up, it can be time consuming and daunting to think about PR and how to make it work for your needs. Working with Carly and Caitie not only lifted the burden, but allowed us to spend time on the aspects that we are good at performing. They matched our project with the right journalists, and the media coverage has been invaluable! Minutes after a national story ran, we saw a noticeable difference in web and phone traffic…what a gift. We cannot thank their efforts, time and due diligence enough and the difference it has made for our start-up to get a much needed boost.”
— Natalie Binder, owner Camp, Naturita, Colorado
“As a small business owner dependent on the hospitality sector and a two term board member of Visit Grand Junction, I can confidently say there is not a better suited team than Caitie and Carly or Handlebar PR to both represent and promote Grand Junction as a destination. I have had the wonderful opportunity to work with both Caitie and Carly through countless events and programs hosted by the Colorado Tourism Office over the years, which led to their partnership with Handlebar PR. Having the opportunity to work with them with such laser focus on one region, in addition to the state, has been wonderful. I’ve been able to see concepts develop and evolve into fruition and the returns happening almost instantaneously. The overnight increase in both the level of professionalism and reach that Grand Junction is seeing from our hosted writers and the PR value of their visits is inspiring but not at all surprising as I believe both Caitie and Carly share a passion for the outdoor lifestyle and uniqueness that our region provides.”
— Josh Niernberg, chef/owner, Bin 707 Foodbar and Tacoparty, Grand Junction
“Carly and Caitie are fantastic to work with in all aspects. Colorado Ski Country travels with them to meet with journalists across the country for desk-side meetings promoting Colorado’s ski and winter tourism industry with important regional and national outlets. Their work to promote the state keeps Colorado top of mind with key travel media and visitors across the country.”
— Chris Linsmayer, public affairs director, Colorado Ski Country
“Committed to driving and delivering outstanding results, Carly and Caitie have presented countless media opportunities to our team and have helped secure top-tier media coverage from targeted publications. VISIT DENVER’s partnership with the CTO domestic public relations team is invaluable to our organization. Through the efforts they make in our partnership and the work they do, we are able to extend our destination marketing efforts to an extraordinary level.”
— Ashley Geisheker, communications manager, VISIT DENVER
“When it comes to the collective efforts regarding standing up the outdoor recreation industry and discovering effective messaging to both highlight Colorado and our ecosystem, the hard work of Carly and Caitlin has been second to none. Handlebar PR’s ability to both anticipate the need as well as craft the message combined with their tenor to help support the outdoor recreation industry is a clear example of the synergy that is possible with an effective team. Their support has been invaluable to the outdoor recreation industry office’s collective efforts.”
— Luis Benitez, former director of the Colorado Office of Outdoor Recreation and current Vice President for government affairs and global impact at the VF Corporation