AT HANDLEBAR PR WE:
Develop and implement strategic travel public relations programs that integrate with an organization’s marketing, branding and overall business planning efforts.
Build brand awareness and credibility through local, regional and national media exposure.
Create effective communications strategies focused on bringing clients’ key messages to life.
Develop and implement results-oriented media relations programs by:
Creating and enhancing working relationships between the client and the media in identified target markets that work toward the client’s business objectives.
Identifying newsworthy, on-trend story angles.
Writing and distributing compelling pitches and news releases.
Working with a comprehensive database of active top-tier journalists.
Planning and hosting enticing journalist visits to a client’s destination or to experience a client’s offering.
Coordinating desk-side visits and events with top media in key markets.
Collaborating with clients and brand partners on unique media touch points including promotional items and curated gift boxes.
Recommend, develop and implement appropriate programs for additional publics including industry partners, tourism office members, travelers and employees.
Develop and implement strategic crisis communications plans.
We maintain extensive experience in crisis communications planning, training and implementation. All crisis communications work is conducted in collaboration with senior client management and involves organized, timely, proactive, straight-forward strategy and communication with all publics.
Additional services include speaking engagements, award submissions, influencer and strategic partnerships, media training, event planning and more.
MEDIA TESTIMONIALS
“Working with Caitie is always smooth sailing. She's responsive, thorough, competent, and quick to accommodate. In an industry where loose threads are often hanging until the 11th hour and communication is hit or miss, it's nice to know no balls will get dropped when working with Handlebar.”
— Jacqueline Kehoe, contributor, National Geographic, Thrillist, Matador Network
“Carly Holbrook is a pro and a joy to work with. She has helped me with travel and other outdoor-related stories for more than a decade and consistently offers creative ideas, valuable insights and contacts, and detailed information on destinations, products and people. Carly is always prompt in her responses and it’s clear to me she knows her clients extremely well.”
— John Briley, freelance writer and contributor, Washington Post.
“I have loved working with Caitlin on Colorado stories over the years! She is super responsive and always gets back to me with great, detailed responses within the day if not within the hour—a journalist's dream.”
— Kathryn O’Shea Evans, contributor, Travel + Leisure, Wall Street Journal, The New York Times and more.
“Carly was great to work with on a recent AFAR.com piece on Colorado electrifying its byways. During the planning stages she presented loads of clear, contextual information, helped brainstorm ideas over a call, and managed to facilitate a visit for our writer with a full itinerary in a quick turnaround. The resulting piece is a testament to her help and I’d definitely like to work with her again.”
— Tim Chester, digital editor, AFAR